A new national level call-centre, named Udayami Helpline is about to be launched to help entrepreneurs of the country seek information and to redress their grievances. The call centre is given a single window model with a single toll-free number to serve entrepreneurs in India. Under the XIth plan, the helpline has received a sanction of Rs. 7.6 crore from the government.

The ministry of micro, small and medium enterprises (MSME) took the initiative to model the call-centre. The initiative started in 2009, after the appointment of turnkey consultant, the ‘Telecommunications Consultants India Limited’ (TCIL). This consultant did its job by inviting bids to operate Udyami Helpline.

Caretel Infotech has been given the responsibility to operate Udyami. The MSME ministry has provided all support in the form of finance, data base and monitoring of the centre. The database has the details of banks, financial institutions, stakeholders and other related agencies.

” This call-centre is an innovative idea of the ministry to disseminate information, help and support a large number of entrepreneurs based in far-removed destinations. It’s ready to be launched soon and its staff members are undergoing skill-development training. An appropriate interface will be established with each bank to ensure that the queries of MSMEs are satisfactorily replied and monitored till closure,”said Dinesh Rai, secretary ministry of MSME.